Hipsters are invading everything. In fact, check your closets. You might be infested. If a dude bursts forth wearing suspenders and leggings, with ironic facial hair, run. There’s no chance he can catch you.

But what does0 that mean for the retail industry, when they’re struggling to get to the levels they were at, pre-recession? That means they’re going to bait the hipsters, using the same tactics Hollywood’s been using for their last few blockbusters. Give them a product they’ve had before, only relabeled and new. So if you’re a hipster and reading this, you should stop digging through your grandfather’s closet. He’s not lucid, and it’s creepy.

Eddie Bauer is introducing a line of parkas modeled after the line they released in -– wait for it -– World War II.

Jantzen is selling a swimsuit modeled after lines from the 1940s, and L.L. Bean has redesigned a shoe from a catalog first released in 1914.

What does all this mean? Not only are retailers seeing increased money from the hipster demo, it means that hipsters are having more economic sway. Which is good news for everyone. Once hipsters get money, they’ll turn capitalism into irony.

And come on. Capitalism’s a bit boring, isn’t it? We need a break every now and then.

(Source)